Uber Advanced Technologies Group has released a report that outlines the company's commitment to it's self-driving vehicle strategy and what it's doing to insure the safe development of autonomous cars. Titled'A Principled Approach To Safety', the voluntary safety self-assessment was developed in line with the National Highway Traffic Safety Administration's guidance. The 70-page document is intended to speak to multiple audiences, including the public, fellow road-users and potential users of self-driving technology, policymakers (including legislators), regulators, local officials and other self-driving vehicle developers. Uber believes that competitive pressures have made sharing information on progress in development challenging. Yet transparency into developments and progress are important to earn and increase public confidence in this technology and, in turn, its ability to deliver on the potential benefits.